Presenting a comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travellers.

Audience: Perfect for marketing, advertising and PR executives of all industries who want to successfully reach gay and lesbian communities, and initiate or update effective strategies.

Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment.

Learn, review, update and strategise:

• Review of Community Marketing’s research on over 25,000 out consumers
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring diversity markets within “LGBT” and how to reach them
• Focus group insights and trends
• Maximizing print advert and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and maximizing ROI
• Sponsorship marketing and events, and more